After Simply Hardware in June of 2007 the owner of Jay's Cafe asked me to come up with a new newspaper ad for Jay's Cafe. The ad's he was using featured a little waiter dude (see lower left corner of pic). The waiter was the main focus in the ads. The intention was to move away from this figure. We decided to to use kitchen art photographs that Jay (the owner) had taken as the focus for the ads.
This is one of the first ads I created for a neighborhood newspaper called the Bugle. Jay wanted to phase out the waiter symbol so he is still in this early ad but plays a less significant role.
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