Jay's Cafe: Holiday Ad

A holiday ad for the City Pages. The bow tie image was a print created by Jay.

Jay's Cafe: Leaf Print Ads

I did several ad's for Jay's Cafe based on this Leaf print by Jay. I'm very pleased with the last two ads.

Black and white City Pages ad

Black and white Bugle ad (notice the little waiter graphic) The bugle is a little neighborhood newspaper and Jay felt that the graphic was still necessary here.

Another version for an upgraded ad for City Pages with some color.

Full color ad for a special City Pages Dining Guide. Which was an glossy insert.

Jay's Cafe: 2 City Pages Ads

This was a really fun project because Jay gave me the opportunity to completely revamp the style of his ads. If you remember the earlier Bugle ad I posted there was a waiter graphic that Jay wanted to move away from in the ads for the City Pages I was able to remove the graphic completely. The photographs used in most of Jay's ads were taken by Jay himself. I believe we used the black version of this ad.

Jay's Cafe: Bugle Ad

After Simply Hardware in June of 2007 the owner of Jay's Cafe asked me to come up with a new newspaper ad for Jay's Cafe. The ad's he was using featured a little waiter dude (see lower left corner of pic). The waiter was the main focus in the ads. The intention was to move away from this figure. We decided to to use kitchen art photographs that Jay (the owner) had taken as the focus for the ads.

This is one of the first ads I created for a neighborhood newspaper called the Bugle. Jay wanted to phase out the waiter symbol so he is still in this early ad but plays a less significant role.